Overview
The “Generative AI for Executives” program is designed to provide business leaders and professionals with a comprehensive understanding of generative AI technologies and their applications in various business contexts. This program is delivered physically and consists of two intensive modules, aimed at equipping participants with practical skills and knowledge to harness the power of generative AI in their organisations. Each class accommodates a minimum of 25 participants, ensuring an interactive and engaging learning environment.
Learning Outcomes
By the end of this course, participants will be able to:
- Gain a deep understanding of generative AI technologies, including their principles, capabilities, and limitations.
- Learn to identify and evaluate potential applications of generative AI in various industries, understanding how it can drive innovation, enhance customer engagement, and improve operational efficiency.
- Develop the ability to craft and refine prompts that effectively direct generative AI tools to produce desired results, ensuring the relevance and precision of AI applications in business contexts.
- Learn to leverage generative AI tools to create compelling marketing assets, such as images and text, to enhance marketing strategies, increase engagement, and boost conversion rates through tailored content creation.
- Through case studies and interactive sessions, participants will apply their learning to real-world business challenges, preparing them to make informed decisions about generative AI investments.
Completion Requirements
Participants must achieve a minimum attendance rate of 50% and successfully complete and submit all capstone projects.
